FOR RELEASE JUNE 6, 2011, 8 A.M
Caregivers Professional Resources (CPR)
New business network links caregivers
to the support they need
JUNE 6, 2011 – Grosse Pointe Woods, MI – Sean Lane announced today the
launch of Caregivers Professional
Resources (CPR), a new business network that is designed to help people in
difficult life circumstances get the help they need. CPR is also intended to
help businesses specializing in care-giving services to link with each other.
Today, CPR launched as a free online directory – www.cprmich.com -- offering more than 100
service categories, from assisted living to financial planning to pregnancy
care. Anyone may visit the site free of charge to find specific information
about companies offering the services they need.
“It’s not just about senior citizens,” CPR Founder Sean Lane said. “We want
to include resources to help those in other situations: difficult pregnancies,
catastrophic accidents, workers’ compensation matters and so on.”
This new resource is geared toward helping businesses as well. Human
resources staff can also access the site. “Let’s say you’ve got an employee who
needs to care for an aging parent and is taking a lot of time off to get Mom or
Dad to doctor’s appointments,” Lane said. “The HR staff now has a whole list of
vetted, qualified professionals at their fingertips and can point the employee
in the right direction. This means less absenteeism and more productivity for
Lane also founded Estate Organization Services, through which he discovered
a real need for businesses in care-giving industries to link together. He said
the key to CPR’s success is that all members will be thoroughly investigated
when they apply. Each one must undergo a criminal background check. Depending
on the industry, employees of the member companies may also be required to
undergo such a check as well. Any member that would directly handle client
financial matters is required to undergo a credit check.
Further, if any CPR member fails to meet the network’s professional
standards will have their membership terminated, CPR Cofounder Eric Metz said.
Because CPR only accepts top-quality professionals, member businesses will
benefit, Lane said. Real estate professionals can form relationships with
estate dispersal services. Attorneys can link with financial planners to assist
their clients and to create unique partnerships. Relationships with top-notch
companies will allow each of them to grow.
The network is available to all businesses, large and small. The membership
fees are tiered to meet each business’ needs. Each business will be included in
the online directory for the basic membership fee. The enhanced membership
provides top-of-the-category placement.
Businesses that want to really increase their exposure may want to hurry to
join: Only 12 companies will be enrolled as premier members. These elite
professionals will have guaranteed booth space and speaking time at CPR events
and monthly blog posts on the website.
Further, CPRs support team includes a security/insurance specialist, an
attorney, a real estate professional, a web designer, a photographer and a
public relations writer, each of whom will provide their services at special
rates to members.
As CPR grows, members will gather at monthly meetings and also promote their
services at events geared toward caregivers. For example, an “evening for caregivers”
event is being planned to allow caregivers time away from their duties and
offer a chance to explore services they may not even know exist.
Because CPR is geared toward care-giving, it’s only natural that the network
plans to give in other ways. A portion of the membership fees will be given to
recognized charities, such as the Karmanos Cancer Institute Hospice Program,
the Ronald McDonald House, the Alzheimer’s Association and the Area Agency on
Aging 1-B, among others.
Lane said he is confident that the CPR concept will catch fire. While it
currently serves the state of Michigan, there are plans to expand nationally.
“Our approach is simple: If you don’t live and love your business, you
shouldn’t be in it,” Lane said. “If you’re proud of what you’ve accomplished
and want to build on your strengths among like-minded individuals while improving
your profits, please consider joining the CPR team.”
For more information contact:
Caregivers Professional Resources
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