Laura Brestovansky, CPRW

Certified Professional Resume Writer/Freelance Writer/Editor in Michigan

Thursday, June 22, 2017

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This is sample LinkedIn text provided to a very satisfied client.



Category Management Professional, leveraging relationships to harness new opportunities for product growth


Merchandising professional capitalizing on vast experience with renowned retailer Nordstrom. Drives revenue growth by continually analyzing market and competitors to reveal new opportunities . Impressive track record of mentoring teams, guiding individuals and business units to new heights.

Career progression includes varied and increasing responsibility in retail management, buying, planning, merchandising, and marketing.

As Ecommerce Merchandiser, achieved 4% revenue growth during challenging situation in which other corporate units struggled.

As Ecommerce Merchandise Planner, pioneered sales of plus-size lingerie, driving revenues and starting popular retail trend.

As Financial Merchandiser, successfully exceeded financial goals for $230M business despite having no financial product knowledge upon taking on role.

As Interim Multi-Channel Buyer, successfully attracted more youthful market for sleepwear sales within six months.

As Assistant Buyer, developed team training tool adopted by corporation to enhance processes and relationships between cross-functional teams.

As Regional Merchandise Manager, delivered 21% sales increase and oversaw four new store openings in Boston area.

As Retail Manager, directed up to 25 direct reports and promoted six to management positions.

Always open to new opportunities in Brand Strategy, Product Management, Marketing, and Merchandising.


Major Dept. Store, 2015-2016

Ecommerce Merchandiser

Drove online business for three separate categories with volume exceeding $400 million by developing new business opportunities and establishing category priorities for online business.

Fostered understanding of ecommerce among three buying teams of 24 merchants, including customer, product categories, and competitors.

Partnered with Site Merchandising and Marketing teams to increase traffic, product views and customer experience.

2016 YTD 4% increase within area of responsibility, exceeding 2015 sales target, while other divisions struggled.

Provided executive team with authoritative ecommerce advice and analysis, product selection, and financial decisions.


Major Department Store

Ecommerce Merchandise Planner, 2013-2015

Expanded online business by developing strategies and assortment plans for fast paced, complex category. Optimized inventory, content and price within assortment to enhance customer experience.


Continually monitored market trends and competitors while also sourcing new suppliers and products.


Mentored team of nine Assistant Buyers, Assistant Buy Planners, and Replenishment Buyers.


Femmy Intimates Industry Honor for Retailer of the Year for innovative business approaches.


Instrumental in pioneering plus-size lingerie sales, later adopted throughout retail industry.


Drove business growth by 56%, (increasing $14M), by identifying opportunities.


Expanded breadth of offer 43% by collaborating with over 80 suppliers on product strategies, pricing, and innovation.


Delivered double digit sales increases both years, from $20M to $50M.


Grew drop-ship business by 250% gaining incremental volume over $2M.


Major Department Store

Financial Merchandise Planner, 2011-2013

Created and managed financial plans for $230 million business.  Planned category and location sales and receipt actual vs. plan including online demand. Recommended actions on sales and inventory to mitigate risks and maximize profits by location.


Learned finance business concepts without prior financial industry knowledge and later taught them to buyers.


Selected for role based on previously demonstrated leadership and performance.


Exceeded financial goals for 118 stores and online business.


Major Department Store

Multichannel Buyer (Interim), April-Sept. 2012

Chosen for interim position to set customer and merchandise strategies for $50 million product category.


Led team that selected product and manage inventory for 118 stores and online.


Oversaw supplier performance expectations, negotiated gross margin, exclusivity and Co-op.


Taught and mentored new assistant buyers.


Changed product strategy and gained new, younger customers for category.


Improved sales trend by 8% in 6 months.


Leveraged replenishment system to manage product flow to location resulting in $1 million sales gain.


Major Department Store

Assistant Buyer, 2010-2011

Drove in-season management for $48M business by managing inventory and negotiating with suppliers. Analyzed and managed online and stores assortment, inventory and exit strategies.


Developed team training tool, adopted corporate-wide, enhancing processes and relationships among cross-functional teams.


Exceptional Leadership Divisional Award.


Increased online sales by 7% by identifying opportunities in product, pricing and customer experience.


Partnered with Marketing and executed category's largest online campaign, resulting in 21% increase in sales.


Major Department Store, NE Region

Regional Merchandising Manager, 2008-2010

Trained and developed 12 managers in the North East stores. Improved selling capabilities, product training, merchandising skills and product mix in each store.  Grew relationships with merchant team, store team, visual team and vendors.


Exceptional Leadership Regional Award.


Corporate Anniversary Cup Winner.


Regional Merchandiser of the month.


Delivered #1 sales increase corporately within category in 2009 and 2010.


Delivered 21% sales increase for $22M business.


Oversaw four new store openings in Boston area.


Major Department Store, CA Region

Retail Manager, 2004-2008

Hands-on business manager for several different product categories.

Hired and managed sales teams up to 25 direct reports and successfully promoted six employees to management.

Merchandised and managed visual aesthetics of the sales floor.

Received cash awards for top sales increases.

Moved store rank in sales volume from top 10 to top 3 corporately within category.




University of Phoenix

Master of Business Administration


California State University

Bachelor of Science, Marketing,


Institut De Francais

French Immersion Language Course